Luis Ernesto (Lúe) Araujo is an Elite Coach in Mindset and Results, globally recognized for his innovative and transformative approach. His mission is to empower visionary leaders to scale their potential and design a bold, impactful future that surpasses their past. As the founder and president of Boost Your Mind, Lúe leads a transformative company dedicated to changing lives and businesses. He works with CEOs, high-performing entrepreneurs, high potentials, and global leaders, helping them unlock their full potential and achieve extraordinary results. With a career spanning multiple continents and industries, Araujo combines decades of expertise in organizational development, adaptive leadership, and international diplomacy, delivering disruptive ideas and high-impact strategies to audiences worldwide.